How To Balance The Pros And Cons Of Gating Premium Content

You need to ask yourself some questions: What content format is it? Does the topic qualify your audience? Can you bring enough traffic to it to compensate for its lacking virality?

While the dust hasn't quite yet settled when it comes to the "gate debate", one thing is for certain:

gating your premium content needs to be determined on a case-by-case basis. You need to weigh your losses and your potential gains when you gate a piece of content. Aside from the obvious lead generation benefits, you also get more accurate insights into the motivations of leads that convert on that particular piece of content.

But you need to ask yourself some questions: What content format is it? Does the topic qualify your audience? Can you bring enough traffic to it to compensate for its lacking virality? Furthermore, you need to understand how you can still retain some of the benefits of public content when you gate your premium content.

In this eBook you'll learn: 

• How to weigh your options before you gate a piece of content 
• The kinds of gates that you can use 
• A strategy to reap the benefits of both gated and ungated content

Your premium content can be a lead gen magnet if you gate it. Learn how in our eBook How to Gate Premium Content and Generate Leads.

Click here for more! 

The 2016 Ultimate Retail Kit

The 2016 Ultimate Retail Kit brings together the latest in information, coverage of important

developments, and expert commentary to help with your Retail related decisions.

The following kit contents will help you get the most out of your Retail research:

• Loyalty Economics for Retailers 
• Wedding Collectibles Case Study: Revenue increased 97% 
• Own Your Brand's Digital Footprint in 3 Easy Steps 
• Predictive Analytics for Business Advantage

Click here to download for free

The Future of Financial Planning and Analysis (FP&A)

Learn about the growing importance of financial planning and analysis to the enterprise and the role that the FP&A function increasingly seeks to play.

CFOs can add value to their business and gain competitive advantage. See how finance leaders aspire decision-makers in the pursuit of value creation—and how leading-edge financial planning and business analysis capabilities factor into those aspirations.to support business.

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The Better Life Challenge

Little ways to be you at your best, right where you are.

From the can-do entrepreneur, Claire Diaz-Ortiz comes The Better Life, a motivational memoir about how little changes make all the difference. Pulled from that book, The Better Life Challenge offers ten days of wisdom for improving your life little by little.

In winsome style, Claire coaches readers with vignettes from her uncommon life. A top-level Twitter employee, world traveler, author, non-profit founder, and mom, Claire tries to make the most of every moment. She shares action steps and reflections on balance, productivity, self-care, and other essentials for rocking it at life every day.

Click here for more!