4 'Stops' on the Way to Better Segmentation & Targeting

Which is easier: creating a data-savvy-segmentation strategy or navigating a maze?

Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to

segmentation. You can be well on way to a full-blown targeting plan in just four whistle stops:

• Message Station – Determine your key differentiators
• Buyersville – Identify who's buying from you
• Persona City – Understand common challenges, motivators & goals
• Behavioral Depot – Leverage behavior triggers

Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.

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Social Networking with a Purpose

Referral recruiting is based on the principle that high achievers know other high achievers.

When your employees' trusted contacts share your openings with their trusted contacts your
organization's recruiting reach grows exponentially – which means you can wait for the right talent to come to you.

For this to happen, you need to: 

• Maintain online communication 
• Motivate participation 
• Make it easy and rewarding

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Holiday Shopping: 2015 Consumer Survey Reveals Expectations

Learn what consumers want from on-line and in-store retailers this holiday season.

eBay Enterprise partnered with the CFI Group, a global leader in providing customer feedback

insights through analytics, to conduct a survey on consumer expectations for online and in-store retail experiences. The study specifically asked consumers to think about the upcoming 2015 Holiday Shopping season when responding. This infographic highlights the findings in the areas of:

• Shipping 
• Customer Service 
• Delivery Options 

Download to learn more!

4 Reasons To Consider Affiliate Marketing

Many all over the internet are utilizing affiliate marketing to either supplement an existing income or to create an income from home.

Affiliate marketing is when you promote affiliate products and are paid when you make a sale. Here are four reasons that you might want to consider if you haven’t started affiliate marketing already.

1. No start up costs: Affiliate marketing is one of the easiest ways to start earning money on the

internet because it costs you nothing to sign up and participate in various affiliate programs. You don’t have to worry about paying for products on a monthly basis and some affiliate programs don’t have a quota that you must reach to get paid on a monthly basis. There are even some affiliate programs that pay instantly.

2. A wide variety of products: What’s your passion? Is it health, network marketing, food, self improvement or maybe another area? There are so many different types of affiliate products that you can promote that will be in the same niche as what you are already doing. If you have a health and wellness blog, find affiliate programs that are centered around health and wellness products or if you have a website that shares recipes with your readers you can opt to use food and kitchen related affiliate programs. If you are a network or internet marketer you might want to look for products to promote that center around helping other marketers like autoresponders, PLR and information products.

3. You can greatly increase your income: Depending on what you’re promoting, how you promote it and if it meshes well with your niche you try to combine it with, you can create a nice income from home by using affiliate programs. Affiliate programs can be promoted alongside whatever else you are already doing. If you’re blogging already, you can use banner advertising or article marketing to promote products to your readers while still supplying them with quality content. When someone clicks on your link or banner and makes a purchase you earn. The more this happens the more your earnings are increased.

4. Affiliate marketers usually get a large chunk of the profits: It ‘s not uncommon to see affiliate marketing programs offering 30%, 50% or even 75% of their profits to their affiliates. Why in the world would they offer up so much of their profits? The answer is quite simple … traffic. Affiliate marketers can bring in so much more traffic than the owner of the product and program can bring in by them-self .

More people promoting make the amount of traffic and sales so much greater. In exchange, affiliate program owners are happy to pay an amount that is more than fair to ones who are bringing in sales.

By wahmsonline

Blog Monetization

Over the past several years, blogs have risen from an almost unknown “computer geek” secret to the “it” thing on the internet. It seems that almost everyone, from celebrities to your local junior high students has a blog.

While it is very common to find blogs as personal diaries, people that own service based businesses can definitely profit from having a blog.

First and foremost, a business blog helps to build your web presence. In today’s society, having a strong web presence is a key factor in your business success. When a potential client is thinking about hiring you, there is a good chance that they will do a little investigation of you online.

The potential client may go to Google and do a search on your name, just to see what comes up. If they find a lot of links, including blog posts that include helpful information, they will feel more secure in hiring you. Using your blog to showcase your knowledge in your chosen field will help you establish yourself as an expert.

When people see you as an expert, they will automatically think of you when they need your product or service, and they will also refer others to you. You can communicate your knowledge in a variety of different ways. Of course, keeping your blog current and full of information your target market would appreciate is the main goal, but you can find ways to make it fun.

A life coach, for instance could hold a series on reducing stress, and each Monday they could post a relaxation technique. You can also include audio and video messages. This is a growing trend, as more and more people are getting video iPods. In addition to using your blog as a way to build relationships and gain publicity, there are various ways to make money blogging online.

One of the most popular is by displaying contextual ads, such as Google AdSense. When you sign up (at http://www.google.com/adsense), you will be given a small amount of HTML code to add to your blog; Google will read your blog content and display text ads your reader may find interesting. For example, a blog about golf may display ads for golf clubs.

When one of your readers clicks on these ads, you will be paid a commission. Another option is to join affiliate programs for products and services your target market would enjoy. When you join as an affiliate, you will be given special links that you can use on your blog; when one of your readers clicks on these links and purchases the product or service being advertised, you will earn a commission.

There are also companies that will pay you to write about their products and services. The payment will vary depending on the company and how popular your blog is. There are several websites dedicated to bringing companies willing to pay bloggers to post and bloggers together. A popular choice is http://www.payperpost.com.

Your business blog can benefit you in many ways. It can help you earn income by raising the public’s awareness of your business and cementing yourself as an expert, and by applying the above suggestions, you can also begin to make money blogging online. This will give you an additional income stream, and more than likely, it will also help you create additional buzz around your business.

By: Angela Wills

7th: A very good resource for monetizing your blog is Affilorama. Learn how to effectively use Affiliates to generate earnings where others have failed.

7 Trends Impacting How We Use Digital Assets

Today's customers demand engaging visual content whenever they interact with brands—whether these experiences happen through traditional media such as billboards and catalogs or through mobile apps and websites. Without the right assets, delivered in the right ways, companies can't enable the meaningful, personalized customer interactions pivotal to success.

Managing content versions, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize asset value. Download this new Adobe white paper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.

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7 Myths of Healthcare Cloud Security Debunked

Reveals the truth behind these myths to give you candid insights into the pros and cons of leveraging healthcare cloud technology to its fullest--safely and securely.

Even as cloud computing is increasingly adopted by healthcare organizations to host new workloads and applications, misconceptions still persist about the resilience and assuredness of cloud security. As clinical and business stakeholders consider moving functions to the cloud, they may continue to hear nagging doubts about cloud security and compliance. Most of these concerns are rooted in outdated or incorrect information, fear of change, and common myths. If left unaddressed and unchallenged, these cloud security myths can rob a healthcare organization of a unique opportunity to reduce costs, improve infrastructure agility, increase reliability, and more. In fact, cloud security measures often exceed what healthcare organizations are capable of achieving.



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